Why don’t B2B marketers talk about joy?

I’ve been in this B2B SaaS world for a while. And I’ve noted that by and large, there are three ways of creating value in B2B SaaS. But some are more often used than others. Most SaaS vendors will talk about how they save you time. Many will talk about how they save you money. But there’s one that is often neglected altogether: how they deliver joy. Is it just me who finds that incredibly sad?