competitor comparison SPRINT
Help prospects make an informed decision… to choose you
Meet potential customers right at the decision point with a page that shows what makes your product different from the competition and why that matters to them.
£3995
Pricing excludes VAT (GB)
Our 14-day competitor comparison sprint includes:
Completion of a competitive positioning canvas to find the best value proposition for your page
A detailed mystery shop of your chosen competitor
Creation of a production-ready page, including copy, graphics and layout in Figma
Three consultation sessions to support outcomes
One ‘send it back’ revision cycle for each project phase (+1 day to the sprint)
contextual
Our competitor comparison articles give buyers practical context as they weigh their options. We do our homework to make sure each article is accurate, informed, and factual, with a full list of citations.
respectful
We keep your competitor comparison classy by avoiding the urge to overhype your offer or unfairly take down the competition. It’s written to be clear, respectful, and genuinely helpful.
findable
We make it easy for search engines and AI to find your comparison and show it to people searching for '[your product] vs [theirs]' or 'alternatives to [competitor]' while they're actively weighing their options.
14-day sprint
Week One
Mon-Fri
Research
You should already have a competitor pegged for this sprint. So our research phase will focus on:
How do they talk about you?
What does AI make of the differences between your product and the competition?
What do they lead with when they sell?
This phase includes a mystery shop of the competition.
Mon-Tues
Copy
We will write a clear, focused article that reflects your product’s strengths and your customers’ real-world decision-making.
The tone is confident, fair, and practical
Every claim is backed up, and a complete citation list will be provided
Copy will be optimised for keyword search terms and phrases
Week Two
Wed -Thur
Layout
We will build out a page for your comparison article, aligned with the style of your website. This will include:
Icons
Stylised product shots
Mobile version
We will do this using Figma. All elements of your new homepage will be exported for handover. Please note that we will not implement the technical build of the page on your website.
Fri
Strategy
When we hand over, we will also provide a complete report containing:
Research
Keywords
Sales call recording (if applicable)
Relevant reviews
SEO recommendations
Google ad budget
All strategic recommendations are to help ensure your article gets found by prospects.
Book your sprint
Ready to discuss your project? Book a call with Matt to get started. All sprints kick off on Mondays, and we only run a limited number at a time. During the call, we can also share examples of client articles (we prefer not to show them publicly).
When a competitor comparison makes sense
Here are a few strong signals that a comparison article is worth investing in:
You’re frequently going head-to-head with the same competitor in sales calls or trials
There’s meaningful search volume around competitor alternatives, comparisons, or “vs” keywords
You’re launching into a space dominated by an existing tool or approach
You want more control over how your product is positioned when buyers are deep in research mode
Your sales or success teams need something credible and structured to send when the “How are you different?” question comes up
FAQs on Competitor Comparisons
Is it legal?
It is legal to deliver information about a competitor if it is based on publicly available facts and cited. What’s illegal is making up false information about a competitor and using trademarks.
Is there a case for not doing a competitor article
We’ll help you assess this first. Not every competitor needs its own article, and you want to make sure you’re only writing about a competitor who is definitely at the table (otherwise, you risk creating competition for yourself).
How do you conduct mystery shops?
It depends on the competition’s funnel. If it involves a sales call, we book one as a fictional agency, and frame it as: we’ve been brought in to support our client with procuring a product for [x]. This isn’t information we can use in the article, but it gives us some clues about what to focus on.
Sprint Add-ons
Go beyond your homepage and add another sprint to your project. Because we’ve already done a lot of the positioning work, we discount added sprints.
Product trailer
Add-on for £2995
Tell the story of your software in two action-packed minutes. We can build an upload-ready trailer for your product, including voiceover, music and all graphic production. This is perfect for your homepage, social channels, and conferences.
Nurture Emails
Let your product tell its own story with a ten-part email sequence designed to do what your homepage, trial, and sales calls can’t always pull off on their own.
Each email does a specific job. Together, they highlight your product’s strengths and help users feel confident to buy.
Six-Section Home Page
Get a 100% buzzword and BS-free homepage that sells your product across six sections: the hero message, the problems solved, the proof points, the features, the comparison, and the lead magnet.
This includes graphic production and complete layout, handed over as an implementation-ready Figma file.