HomePage rebuild SPRINT
Let’s build a b2b SaaS shopfront that converts
No hiding behind buzzwords, overstatements, or hype trends. Our tried-and-tested six-section home page sprint gets to the point and clearly shows visitors your product’s value.
£3995
Pricing excludes VAT (GB)
Our 14-day homepage rebuild sprint includes:
Completion of a positioning canvas to find the best value proposition for your page
Research into 3 competitors or alternatives to position against
Creation of a production-ready page, including copy, graphics and layout in Figma
Three consultation sessions to support outcomes
One ‘send it back’ revision cycle for each project phase (+1 day to the sprint)
Love at first visit
First impressions count — a lot. So, what does your H1 say about your brand? Does it scream tech-bro? Connect with customers by showing what makes your product valuable to them, without the fluff or hype-lingo.
Answer the obvious
Your site visitors will have obvious questions: Are they in the right place? Does the product meet their expectations? Answer these quickly to guide them straight down the funnel.
Show leads the way
Home pages often assume visitors will just know where to go, like a slight breeze will drift their cursor to the free trial button. It doesn’t work that way. Make sure your calls to action aren’t missing a trick.
14-day sprint
Week One
Mon-Wed
Positioning
This phase is all about getting acquainted with your value proposition. To get started, we’ll ask:
What is the Google search or AI prompt that brings people to your website?
What are visitors expecting?
What is the competition saying?
What should visitors do next?
Wed-Fri
Copy
Using our six-section framework, we will build out content for the following sections:
Hero message
Problems Solved
Proof Points
Killer Features
Comparison
Lead Magnet
Week Two
Mon-Wed
Graphics
Each section will come with a set number of visual elements, including:
Icons
Stylised product shots
Thumbnail images for any videos
This will all be created in line with your branding and the styling of your wider website.
Wed-Fri
Layout
We will create a mobile and desktop layout of your landing page.
We will do this using Figma. All elements of your new homepage will be exported for handover.
Please note that we will not implement the technical build of the page on your website.
Expand the scope
Follow the same process as we do for our homepages and expand the scope with 14-day sprints for:
Solution-based pages
Add-on for £1995
Tell visitors about the problem your product solves in context. Such as:
An industry (vertical products)
A role (orthogonal products)
A collective pain (horizontal products)
Feature-based pages
Add-on for £1995
Create a page celebrating a specific part of your product. Such as:
A module within a platform
A feature
A product within a suite
Six sections that start real buying conversations
We don’t have any secrets. We use one approach to building home pages using six key sections that get your message across and get prospects excited about what your product can do for them.
The Hero Message
What is the most important thing that visitors need to know about your product?
How do you tell visitors that they are exactly where they need to be?
The Problems Solved
What are the problems that your product solves?
Who has those problems?
How do you identify with them?
The Proof
Who have you solved these exact problems for in the past?
What are the results you’ve achieved for customers?
What do they have to say about it?
The Winning Features
What are the features that seal the deal for you?
What do they achieve?
How are they differentiated?
The Comparison
What does good look like?
How does your approach compare to the status quo, or a competitor, or another viable alternative?
The Lead Magnet
What do you want people to do next?
How do you turn a visitor into a lead that you can market to over and over again.
Book a Sprint Add-on & Save
Because we’ve already done a lot of the positioning work, we discount added sprints by £1000 per added project.
Product trailer
Tell the story of your software in two action-packed minutes. We can build an upload-ready trailer for your product, including voiceover, music and all graphic production.
This is perfect for your homepage, social channels, and conferences.
Competitior Comparison
Create a detailed competitor comparison page for your website, backed by thorough research, a mystery shop, and competitive positioning.
We will also provide a complete report containing: all research citations, keywords, a sales call recording (if applicable), relevant reviews, SEO recommendations, and a Google Ads budget for reference.
Nurture Emails
Let your product tell its own story with a ten-part email sequence designed to do what your homepage, trial, and sales calls can’t always pull off on their own.
Each email does a specific job. Together, they highlight your product’s strengths and help users feel confident to buy.
Book your sprint
Ready to talk about your project? Book a call with Matt to get started. All sprints start on a Monday and we have a limited number of sprints active at a time.
Our Work
Scroll through some of the homepages we have done for B2B software.
