Nurture Email SPRINT
Let ten simple emails do the hard work of Converting leads
Our nurture emails are a ten-part sequence designed to warm up leads after starting a trial or signing up to your list via a lead magnet.
£3995
Pricing excludes VAT (GB)
Our 14-day nurture email sprint includes:
Completion of a positioning canvas to find the best value proposition for your emails
Development of an email marketing workflow complete with in-product or engagement based triggers
Creation of ten production-ready emails
Three consultation sessions to support outcomes
One ‘send it back’ revision cycle for each project phase (+1 day to the sprint)
get users
Just because someone created an account doesn’t mean they’re using the product. Our emails help turn passive signups into active users by guiding them to key features and quick wins.
convert trials
Most users decide in the first few days whether your product is worth it. A steady, thoughtful email sequence helps them see the value before their attention shifts.
build confidence
The right email at the right time can answer a question, show what to do next, or help someone avoid getting stuck. That’s often the difference between a user giving up and a user finding value.
14-day sprint
Week One
Mon-Wed
Funnel Research
We start by understanding the best way to get subscribers engaged with your product. This involves asking:
What are the quick wins that can be achieved?
How is value realised?
What do people need to know to become an active user?
Thu-Fri
Workflow
We’ll work with you to figure out what each email needs to do and in what order. This also includes discussing what’s possible trigger-wise during a trial or lead magnet engagement.
The email workflow will be delivered as a flowchart diagram so that you can implement it in your email automation tool of choice.
Week Two
Mon -Thur
Copywriting
This isn’t a dusty email template or a recycled sequence we copy and paste into every project. We write everything from scratch based on how your product works, what your users need, and where you want them to go next.
Fri
Handover
When we hand over, we will deliver all emails in a plain text format, with recommendations to increase deliverability.
Please note that we do not implement the workflow, but we can guide you on choosing an automation platform to suit your needs.
What might be in your sequence
Every product is different, so every email sequence we write is different, too. That said, there are a few types of messages that come up again and again. Here are a few examples:
Irresistable Offer
Offers are seriously underrated in B2B SaaS. Give leads a reason to buy faster with a limited-time deal, like: upgrade before your trial ends to save 20% on your first year. Don’t knock it till you try it!
Next Step
Nothing builds belief like showing a bit of progress, even if it’s small. This email surfaces a win based on an in-trial action trigger and gives users a logical next step to take.
Here to Help
The 'here to help' email should show users where to go for onboarding and how to get the support they need to start seeing value.
Feature Focus
What are the features your customers can’t live without? This email highlights those to draw prospects back into the trial or re-engage them with your lead magnet.
Did You Know
This email is a pleasant surprise, sharing a lesser-known tip or hidden benefit that makes people say, 'Oh wow, that’s useful.' It’s all about making the product feel more useful.
Time to upgrade
This email should help prospects choose the right subscription for their needs and make them feel confident about making the purchase.
Book your sprint
Ready to discuss your project? Book a call with Matt to get started. All sprints begin on Monday, and we have a limited number of sprints active at a time. We can also share some examples of articles we have done for clients in this call.
Sprint Add-ons
Go beyond your homepage and add another sprint to your project. Because we’ve already done a lot of the positioning work, we discount added sprints.
Product trailer
Tell the story of your software in two action-packed minutes. We can build an upload-ready trailer for your product, including voiceover, music, and all graphic production.
This is perfect for your homepage, social channels, and conferences.
Six-Section Home Page
Get a 100% buzzword and BS-free homepage that sells your product across six sections: the hero message, the problems solved, the proof points, the features, the comparison, and the lead magnet.
This includes graphic production and complete layout, handed over as an implementation-ready Figma file.
Competitor Comparison
Create a detailed competitor comparison page for your website, backed by thorough research, a mystery shop, and competitive positioning.
We will also provide a complete report containing: all research citations, keywords, a sales call recording (if applicable), relevant reviews, SEO recommendations, and a Google Ads budget for reference.