we give software a soul

Chief Studio is a product marketing agency and consultancy for B2B software businesses of any size.

proud to have worked with

Experienced product marketing advice

We make getting a start (or finish) on your product marketing possible, whatever size or stage your software business is at.

The ick writing App

A free tool, used by hundreds of product marketers, copywriters, and founders, that helps you say what you really mean without jargon, hype language, or AI call cards.

About ick →

self-serve assessments

Self-serve product marketing assessments to help you understand how to improve in areas like positioning, messaging, and buyer journey.

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Consulting assessments

Consultative assessments with specific, expert, custom feedback about your specific product’s positioning, messaging or marketing strategy.

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CAMPAIGN services

Consulting and project-based marketing services, where we walk the talk and execute the strategy for you, a little like a Fractional CMO.

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words of wisdom

Featured
is ‘no AI’ the next big unique selling proposition?
is ‘no AI’ the next big unique selling proposition?

We didn't expect this at the start of 2024, but here we are: not having AI in a product has become a unique selling point. We even tested it ourselves with ick. It’s not that we think the world doesn’t need more AI. It’s just that we didn’t want to be the ones to make it for you. 

Is AI Ruining Words?
Is AI Ruining Words?

Is AI ruining words? It’s a big question, and maybe an uncomfortable one. It might even feel a bit dramatic. But language is always changing – with culture, technology, and time. That’s nothing new. What’s new about it is the role AI is starting to play. Machines are now producing writing at scale, affecting how we communicate every day. And that is making many of us wonder: is AI changing words in a helpful way, or is it ruining their meaning altogether?

Dyslexia Friendly Mode and The ick App
Dyslexia Friendly Mode and The ick App

When we started building ick, we knew we wanted it to be a genuinely enjoyable place to read, write, and edit. That meant designing an experience that feels comfortable and accessible for anyone using it.